Friday, January 16, 2009

MLM Website Design for Success

By MLMAbsolute

Website design is crucial to not only MLM / network marketing business, but any online business. It determines if a visitor stays in your website to read the content or just close the page to view other sites. Here are the 5 step to Website design for your MLM business;

Step 1: Choose your Domain

You should choose a domain that is relevant to your business. You should use domain that consist of high search keywords. Google will rank them better when people search for the keywords.

Step 2: Use colors appropriately.

In your website, you can use certain tactics to catch readers' attention to certain important words. You can use bright colors and bold lettering to catch the attention of skimmers and to create emphasis.

Do not use too many bold and colors as it will distract the readers attention. You want to focus your readers' attention on important information that will lead to a sale.

Step 4: Structure of Content

Take note of the structuring of your contents. Make sure that the information flows in a sequential manner. Ensure that the transition of different parts is smooth and not abrupt.

Step 5: Opt-In Form

It is important to get contact information from your visitors. Because not all visitors will buy the first time they visit your website. And you also need to follow up with everybody who came into your website. These are targeted leads. You can install an opt-in form to capture the information.

From my personal experience of building websites, it is a trap of all owners to try to perfect their website too much. They end up adding too many fancy gadgets and applications to impress their visitors. Sometimes they end up neglecting other core functions like traffic building.

Test your website for the conversion rates, if it doesn't convert traffic into sales you probably need to change some elements in your website. So it is also good to do A/B testing for your website.

There is no point of having a beautiful site if nobody visits it and buys from it.

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