I do not recommend the process of looking for keywords with Adsense, and think that creating a site around these high paying keywords will result in higher Adsense earnings.
Often, they only end up disappointed -- just like hundreds of publishers who went and created a site around the famous "M" word or "mesothelioma" -- when it was reported that Adwords advertisers were paying $110+ per click for this keyword. So websites focusing on the M keyword popped out of the Web.
And what was the comment of these Adsense publishers hoping to cash in with this high paying keyword? That they can't even get more than $1 per click for the keyword -- definitely not the $110 or even $50 per click keyword that they were hoping for.
Why? Because Google is smart and can sniff those trying to cash in on these so called high paying keywords a mile away. For one, there's smartpricing -the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
To have success with Adsense, you will require to have a website with the right topic, the right audience, the right traffic. It is important to offer value to visitors, otherwise you can't get decent traffic to the site.
So what's the right topic:
- topic that attracts a lot of advertisers - advertisers are competing hard to reach this audience - audience are responsive to ads - audiences are looking for ways to spend money - your knowledge and interest to create compelling content for this topic
Ghost / horror writers are not going to earn well in Adsense, because advertisers are not competent to take this audience , few words means less advertisers. The public is not looking to spend money, just to be entertained.
Compare that to a camcorder review site. The audience this site attracts are those who are looking to buy a camcorder. They read the reviews from the site, and they see the ads where the camera can be purchased.
The rule is: whenever there is money to be spent, then that's the best keyword for Adsense
Of course, having a good topic is worthless if you can't even write any thing decent about the topic
Often, they only end up disappointed -- just like hundreds of publishers who went and created a site around the famous "M" word or "mesothelioma" -- when it was reported that Adwords advertisers were paying $110+ per click for this keyword. So websites focusing on the M keyword popped out of the Web.
And what was the comment of these Adsense publishers hoping to cash in with this high paying keyword? That they can't even get more than $1 per click for the keyword -- definitely not the $110 or even $50 per click keyword that they were hoping for.
Why? Because Google is smart and can sniff those trying to cash in on these so called high paying keywords a mile away. For one, there's smartpricing -the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
To have success with Adsense, you will require to have a website with the right topic, the right audience, the right traffic. It is important to offer value to visitors, otherwise you can't get decent traffic to the site.
So what's the right topic:
- topic that attracts a lot of advertisers - advertisers are competing hard to reach this audience - audience are responsive to ads - audiences are looking for ways to spend money - your knowledge and interest to create compelling content for this topic
Ghost / horror writers are not going to earn well in Adsense, because advertisers are not competent to take this audience , few words means less advertisers. The public is not looking to spend money, just to be entertained.
Compare that to a camcorder review site. The audience this site attracts are those who are looking to buy a camcorder. They read the reviews from the site, and they see the ads where the camera can be purchased.
The rule is: whenever there is money to be spent, then that's the best keyword for Adsense
Of course, having a good topic is worthless if you can't even write any thing decent about the topic
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