According to the latest research, not only is online video the fastest growing media online, but is has now surpassed search as the most popular activity online. Online video views surpassed searches performed on the top 5 search engines, according to stats released by comScore and covered by ReelSEO in October 2008.
Online video, combined with search, is one of the most effective ways to drive internet users to your videos and market your products and services. However, being that online video marketing is such a new strategy, there are still many aspects of video marketing that are not well understood. For online marketers and video content producers, it is important to learn and practice techniques that increase the likelihood that internet users will discover their content via the major search engines. To do this, one must understand video search optimization, also known as video SEO.
To start off, let's answer the simple question, "What is Video SEO, or SEO for Video?" Basically, it is the process of creating and publishing a video such that it is easily discovered, indexed, and ranked by search engines. When we talk about video SEO, there are really 2 distinct strategies and methods to consider.
"Posted" video SEO is one strategy whereby the goal is to get as many viewers as possible to your video content. "Posted" video is basically when you optimize video content that is uploaded to video sharing websites. The benefit with this strategy is that you can leverage the massive viewing audiences that already exist at these major video destinations like Youtube and metacafe. Additionally, by uploading videos to these video sharing websites, you can leverage the pre-established page rank and authority that these sites have in order to assist you in ranking well within universal search.
When optimizing video for "Posted" video SEO, it is crucial that you pay close attention to the keywords that you choose to include in the upload fields like tags, descriptions, titles, etc... It is also recommended that you utilize many of the tools and services available that allow you to automatically upload your video content to many video sharing websites at once. The main downfall with "posted" video SEO is that it is more difficult to get users back to your own website property.
If your goal is to generate traffic back to your website, then you may want optimize video content on your own website. The strategy of optimizing video content on your own website is commonly referred to as "hosted" video SEO, or website video SEO. Because universal search is growing across the major search engines, an opportunity exists for website owners to leverage video content to rank well within both video search engines as well as the major search engines like Google and Yahoo.
To optimize video on your website, it is essential to follow common best practices when it some to general search engine optimization tactics for websites. Additionally, because search engines have a difficult time interpreting video content, you want to include relevant on-page text with your video pages to help search engines understand what the video is about. While there are many tips and techniques for website video SEO, the following tips are essential to keep in mind:
1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc...
2) Leverage the use of transcripts, descriptions, related links, meta tags, URL-structure, etc...
3) Keep your videos within a common directory and publish each video to a unique URL
4) Publish a video sitemap or MRSS feed to help guide the search engines to your video content.
5) Be sure to generate off-site links to your video pages by encouraging users to share and link to your videos.
Whether you choose "posted" or "hosted" video SEO, ReelSEO is a great reference and resource for your to learn more tips and guidelines for video search engine optimization and marketing. ReelSEO is the only website available today that is completely focused on providing expert advice when it comes to video search engine optimization. If you want to learn more, ReelSEO is the most authoritative site in existence.
Good luck and happy optimization. Get on board with Video SEO today.
Online video, combined with search, is one of the most effective ways to drive internet users to your videos and market your products and services. However, being that online video marketing is such a new strategy, there are still many aspects of video marketing that are not well understood. For online marketers and video content producers, it is important to learn and practice techniques that increase the likelihood that internet users will discover their content via the major search engines. To do this, one must understand video search optimization, also known as video SEO.
To start off, let's answer the simple question, "What is Video SEO, or SEO for Video?" Basically, it is the process of creating and publishing a video such that it is easily discovered, indexed, and ranked by search engines. When we talk about video SEO, there are really 2 distinct strategies and methods to consider.
"Posted" video SEO is one strategy whereby the goal is to get as many viewers as possible to your video content. "Posted" video is basically when you optimize video content that is uploaded to video sharing websites. The benefit with this strategy is that you can leverage the massive viewing audiences that already exist at these major video destinations like Youtube and metacafe. Additionally, by uploading videos to these video sharing websites, you can leverage the pre-established page rank and authority that these sites have in order to assist you in ranking well within universal search.
When optimizing video for "Posted" video SEO, it is crucial that you pay close attention to the keywords that you choose to include in the upload fields like tags, descriptions, titles, etc... It is also recommended that you utilize many of the tools and services available that allow you to automatically upload your video content to many video sharing websites at once. The main downfall with "posted" video SEO is that it is more difficult to get users back to your own website property.
If your goal is to generate traffic back to your website, then you may want optimize video content on your own website. The strategy of optimizing video content on your own website is commonly referred to as "hosted" video SEO, or website video SEO. Because universal search is growing across the major search engines, an opportunity exists for website owners to leverage video content to rank well within both video search engines as well as the major search engines like Google and Yahoo.
To optimize video on your website, it is essential to follow common best practices when it some to general search engine optimization tactics for websites. Additionally, because search engines have a difficult time interpreting video content, you want to include relevant on-page text with your video pages to help search engines understand what the video is about. While there are many tips and techniques for website video SEO, the following tips are essential to keep in mind:
1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc...
2) Leverage the use of transcripts, descriptions, related links, meta tags, URL-structure, etc...
3) Keep your videos within a common directory and publish each video to a unique URL
4) Publish a video sitemap or MRSS feed to help guide the search engines to your video content.
5) Be sure to generate off-site links to your video pages by encouraging users to share and link to your videos.
Whether you choose "posted" or "hosted" video SEO, ReelSEO is a great reference and resource for your to learn more tips and guidelines for video search engine optimization and marketing. ReelSEO is the only website available today that is completely focused on providing expert advice when it comes to video search engine optimization. If you want to learn more, ReelSEO is the most authoritative site in existence.
Good luck and happy optimization. Get on board with Video SEO today.
About the Author:
For more detailed information on SEO for Video, visit the most informative website on the subject - ReelSEO.com ReelSEO is the best resource out there and offers expert tips, techniques, guidelines, and tutorials for video marketing and video SEO.
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